1.0Tilleke & Gibbinshttps://www.tilleke.comJoel Akinshttps://www.tilleke.com/author/joel/Cambodia Issues Directive Highlighting Alcohol Advertising Limits - Tilleke & Gibbinsrich600338<blockquote class="wp-embedded-content" data-secret="pCAV4jVV9V"><a href="https://www.tilleke.com/insights/cambodia-issues-directive-highlighting-alcohol-advertising-limits">Cambodia Issues Directive Highlighting Alcohol Advertising Limits</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.tilleke.com/insights/cambodia-issues-directive-highlighting-alcohol-advertising-limits/embed/#?secret=pCAV4jVV9V" width="600" height="338" title="“Cambodia Issues Directive Highlighting Alcohol Advertising Limits” — Tilleke & Gibbins" data-secret="pCAV4jVV9V" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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On January 9, 2024, Cambodia’s Ministry of Information (MOI) issued an official notification letter reminding the alcohol and advertising industries of past directives, instructions, and the MOI’s Code of Conduct surrounding alcohol advertising. The step comes as the MOI reports that they are seeing increased noncompliance in this area of advertising. In addition, several recent high-profile traffic accidents that involved drunk driving are likely serving as a trigger for the government to review its alcohol-related policies, including on advertising. Alcohol Advertising Rules and Limits The notification letter reminds the industry that there are limits to alcohol advertising, including: Advertising alcohol alongside potential prizes or undertaking “other activities that motivate, encourage, or entice people to overindulge on alcohol”; and Using women or minors to advertise alcohol. Furthermore, all alcohol advertising must also include the phrase “Don’t Drink and Drive” or “Drink Responsibly.” The notification letter explains that media outlets failing to